Rallyware’s 2021 Direct Selling Industry Report:

Data-Based Trend Analysis

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In direct selling, 2021 was a year of growth and evolution that saw multiple trends emerge and solidify. The success of direct selling companies throughout the 2020s – certainly a time of great transformation – will depend on their understanding of the patterns that have emerged at the beginning of this new and already highly unpredictable decade.

For the 2021 Industry Report, Rallyware organized and analyzed customer data to reach key insights about what changed in direct selling in 2021 and draw conclusions about what is probable for the near future. In this report, you’ll find statistics and takeaways about:

*Performance Enablement Platform (PEP) growth for direct selling orgs
*Training and learning patterns for consultants
*Social engagement and networking behaviors
*Recognition program innovations
*Digital transformation predictions 2023+

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Personalized MLM learning experiences

Automatically delivering a customized consultant learning experience based on an individual's skills, sales performance, and personal goals with the company. From new consultant onboarding to direct sales leadership training, we take the opposite of a one-size-fits all approach, because each distributor is unique in their own way.

Just-in-time business building activities

Personalized direct sales training, consultant learning and business building activities for each distributor, wherever they may be and just when they need them. Delivering the right activity at the right time, offering a fun and interactive game-like experience that inspires distributors to take specific business building actions to achieve tangible results.


Smart Incentives & Recognition

Inspiring continuous engagement and improvement with personalized incentives and recognition tools and programs that recognize achievements of all sizes with the rewards that matter to each distributor. Providing distributors with the opportunity to engage in peer-to-peer and team competitions based on their accomplishments to increase team productivity.



increase in average order size



increase in recruiting



increase in distributor retention